Build Your Brand
How can you position your business for massive growth?

You have to ask yourself the right questions and tell potential clients the real story, the one only you can tell, in your authentic voice.

Our proven step-by-step framework, which has propelled hundreds of clients toward success, guides you through exploring, establishing, and communicating your unique personal brand. 

Once you’ve done that, your business will be poised for explosive growth, your message clear, and your potential limitless.

Build Your Brand
What if you could answer a few questions and BAM simultaneously position your business for massive growth?

There are a few questions that so many business owners overlook and never think about answering.

But these questions make all the difference in setting your business apart. ALL the difference!

The answers to these questions help you create the foundation of your business as well as every single marketing message you send.

Grow your business with the step-by-step framework that helps you uncover your unique personal brand and attract the types of clients you really want to work with.

Does this sound like you?
You’re uber passionate about the work you do and the business you’ve created. 

You know you have unique qualities and strengths that add value to your clients and help them see real results from your work.  

You're confident you have the drive and you're determined to make your business a major success.

But ... it sometimes feels like you're flying by the seat of your pants, running a business that's sitting on a shaky foundation (or maybe no foundation at all).
You often feel like you're in the dark, wondering if...
  • ...you're talking about your business in a way that resonates with the people you want to attract.
  • ...you're making the best decisions to lead your business to a place you actually want it to go.
  • ...you're communicating the true value of what you offer (and attracting high-quality clients who are happy to pay for it).
  • ...you've got any qualities or strengths that make you different from all the others in your industry.
You know that if you can just get really clear about your business, you'll feel more organized, confident, and in control of it's direction. You'll begin to feel like you're driving your business, instead of your business driving you.
Taking your business to the next level begins with highlighting its #1 asset: YOU.
When you understand yourself on a deep, fundamental level, including your passions, strengths, and most important values, you’ll begin to see how they inform your business—and how they’re the key to helping it grow.

The more you learn about yourself, the more the real heart and soul of your business will start to emerge—and attract new clients.

The key to building your business is articulating your own personal brand. Your business is an expression of yourself. You are your business and when you cultivate that authentic link, and let your personal brand shine through, your business becomes clearer and more irresistible.
When you have a strong, well-developed personal brand, you’re able to:
  • Achieve clarity in your business around what services you offer and what types of clients you offer them to
  • Position your business as the obvious choice among the competition in your industry
  • Highlight what makes you YOU, including your unique traits and your most valuable strengths
  • Root your business in the principles most important to you, like your mission, vision, and core values
  • Clearly pinpoint and communicate your message to attract your ideal clients
  • Make strategic decisions to efficiently grow your business in the direction you want it to go
“How do I grow a brand that can do all that?!” you ask….
With a proven framework to help you create your own personal brand step-by-step.
“How do I grow a brand that can do all that?!” you ask….
With a proven framework to help you create your own personal brand step-by-step.
Build Your Brand
The framework you need for clarity in your business
Build Your Brand is a 7-module, self-study course that helps you create a firm foundation for your business so you can run it with clarity and confidence. You’ll dig deep to explore what motivates and inspires you and your work, define the overarching principles that will guide your business, and pinpoint the qualities that set you apart from the rest.
I'm Rachel Gogos
founder of brandiD and a serial entrepreneur with a passion for people, the web, and creating strong personal brands. I’ve been helping people build brands and businesses they love for over 20 years, and I’m ready to help you, too
Praise for the Build Your Brand Framework
“brandiD provides the tools for self reflection to get to what you really want to communicate to the world and the expertise to position your message in an innovative way.”
David Bishop
Founder of The David Bishop Group
“I gained a deep understanding of the personal contributions I make as a leader and what drives me to make those contributions. My personal brand and my organization’s awareness has been significantly increased by the personal branding tools brandiD has created.”
Qaadirah Abdur-Rahim
Chief Executive Officer,
Future Foundation
“brandiD provided me with great strategic insights that resulted in clarity for how I would position my company moving forward.”
Jacquie Peros
Founder of JMP Branding
Here’s what’s included in Build Your Brand...
Module 1
WHO ARE YOU?
  • Explore what’s most important to you and identify the core values that will form the bedrock of your brand
  • Spend time honing your vision and creating a succinct and powerful vision statement for your business
  • Uncover the mission and purpose of your business, so you can start working toward your big vision and begin impacting the world
When you’re done with this module, you’ll have a business foundation that’s aligned with your most authentic self.
Module 2
WHO ARE YOU?
  • Use two one-of-a-kind, web-based assessment tools to learn how others perceive you as a brand
  • Achieve clarity on your brand’s unique strengths and those you want to build on
  • Uncover your top 5 brand attributes, as well as key messages about yourself that you want to communicate through your brand
After this module, you’ll know exactly what it is about you that resonates with others, so you can focus your attention on communicating that “it” factor clearly. 
Module 3
WHAT ARE YOU GOOD AT? WHAT DO YOU LOVE?
  • Explore your talents and the things you’re naturally good at
  • Assess and identify your top 5 strengths
  • Figure out your biggest passions and ‘peak moments’ that can fuel the life of your brand and business
Once you finish this module, you’ll focus your services on your greatest talents and strengths so you spend more time doing what you love. 
Module 4
WHAT'S YOUR FREAK FACTOR?
  • Learn how to identify—and celebrate—your differences and use them to your advantage
  • Explore how your most unique attributes can differentiate you from others in your field
  • Compare and contrast yourself from your top competitors and find ways you can stand out from the crowd
After this module, you’ll feel more deeply connected to your business and able to showcase the unique traits that ring true to you and attract your ideal clients.
Module 5
HOW DO YOU DEFINE SUCCESS?
  • Nail down your definition of success—financially, personally, and professionally—so you can work towards it in all you do
  • Identify the legacy you want to leave with your business and your life
This work will help you focus your energy on tasks that lead to your vision of success, rather than wasting time and energy chasing the visions of others.
Module 6
WHAT’S YOUR POINT OF VIEW?
  • Uncover your favorite phrases and how they impact your point of view
  • Analyze how your point of view impacts your brand and your business
Impact on your business: You’ll see the uniqueness in your message, and the potential to develop content to communicate and market it.
Module 7
WHAT’S YOUR IDENTITY?
  • Synthesize the explorations you’ve done throughout the previous modules to create your very own Unique Brand Statement (UBS)
  • Tie it all together by creating an iDentity Profile that captures the full picture of you and your brand—and makes it easy to translate that to others!
By the time you wrap up this module and the course, you’ll have a succinct document to share with the copywriters, designers, and developers you hire to create your website and grow your brand. You’ll also have a foundation in place that you can refer to any time you’re making strategic decisions about your business.
Authenticity is incredibly attractive. After working through the Build Your Brand course, you’ll have the clarity, direction, and positioning you need to move your business forward—in a way that’s specifically tailored to your unique traits, strengths, and gifts.
About Rachel
Rachel Gogos is the creator of the Build Your Brand framework. She started her career at the United Nations headquarters in New York City, where she helped create the look and feel for the organization’s first website. Today, in her current role running brandiD, Rachel channels over 20 years of marketing and communications experience into each and every website for brandiD’s clients.

After working in the newsroom at The Wall Street Journal, Rachel became one of the founding news editors at DowJones.com. She’s also a contributing author to Personal Branding For Dummies (Wiley), the #1 top-selling personal branding book on Amazon.com. For four years Rachel acted as the Editor-in-Chief of YOUnique, the only newsletter focused exclusively on personal branding and building online identities, published by industry pioneer William Arruda.

About Rachel Gogos
Rachel Gogos is the creator of the Build Your Brand framework. She started her career at the United Nations headquarters in New York City, where she helped create the look and feel for the organization’s first website. Today, in her current role running brandiD, Rachel channels over 20 years of marketing and communications experience into each and every website for brandiD’s clients.

Rachel was also a contributing author to Personal Branding For Dummies (Wiley), the #1 top-selling personal branding book on Amazon.com. For four years Rachel acted as the Editor-in-Chief of YOUnique, one of the few newsletters focusing exclusively on personal branding and building online identities, published by industry guru William Arruda.

7-module, self-study video course
Plus downloadable worksheets
Single Payment of
$197
A Build Your Brand Success Story
Lucia Nazzaro
Lucia Nazzaro is a two-time Emmy-nominated television host, multimedia producer, and licensed clinical therapist. With a lot of experience and a variety of different interests, Lucia needed to build a brand for herself that showcased the depth she brings to her various roles and to help attract the right future projects.

“I had a lot of pieces of a puzzle that I wanted to put together,” Lucia said, “but I wasn’t sure how to integrate them in a way that made sense.”

After following the steps outlined in the Build Your Brand framework, Lucia gained the clarity she needed to move her business forward. She defined the fundamentals of her business, including her mission, vision, core values, and brand attributes. She nailed down her biggest talents, passions, and strengths—both as she defined them and how they were perceived by others. And she created an Identify Profile that provides her strategic direction to make business decisions that align with her brand and her values.

“The process provided clarity about who I am and what my brand is,” Lucia said. “It also provided hope that, yes, the pieces of the puzzle really do all fit together. It was such a valuable process to help me move forward as a company.”

A Build Your Brand Success Story
Lucia Nazzaro
Lucia Nazzaro is a two-time Emmy-nominated television host, multimedia producer, and licensed clinical therapist. With a lot of experience and a variety of different interests, Lucia needed to build a brand for herself that showcased the depth she brings and would attract the right future projects.

“I had a lot of pieces of a puzzle that I wanted to put together,” Luica said, “but I wasn’t sure how to integrate them in a way that made sense.”

After following the steps outlined in the Build Your Brand framework, Lucia gained the clarity she needed to move her business forward. She defined the fundamentals of her business, including her mission, vision, core values, and brand attributes. She nailed down her biggest talents, passions, and strengths—both as she defined them and how they were perceived by others. And she created an Identify Profile that provides her strategic direction to make efficient business decisions that align with her brand and her values.

“The process provided clarity about who I am and what my brand is,” Lucia said. “It also provided hope that, yes, the pieces of the puzzle really do all fit together. It was such a valuable process to help me move forward as a company.”

Did you know that most new businesses don’t make it past the 2-year mark? That’s often not because their products or services are bad, but because their marketing is confusing, convoluted, or even worse—nonexistent.
You don’t want to be on the wrong side of that statistic.
Whether you’re an entrepreneur starting a business, an author, coach, a business owner looking to build your brand, or an innovator with a DIY spirit, Build Your Brand will help you connect more deeply to the work you’re proud of, let the world know who you are and what you have to offer, and uncover the clarity and confidence you need to move your business forward.
7-module, self-study video course
Plus downloadable worksheets
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