Lucia Nazzaro is a two-time Emmy-nominated television host, multimedia producer, and licensed clinical therapist. With a lot of experience and a variety of different interests, Lucia needed to build a brand for herself that showcased the depth she brings to her various roles and to help attract the right future projects.
“I had a lot of pieces of a puzzle that I wanted to put together,” Lucia said, “but I wasn’t sure how to integrate them in a way that made sense.”
After following the steps outlined in the Build Your Brand framework, Lucia gained the clarity she needed to move her business forward. She defined the fundamentals of her business, including her mission, vision, core values, and brand attributes. She nailed down her biggest talents, passions, and strengths—both as she defined them and how they were perceived by others. And she created an Identify Profile that provides her strategic direction to make business decisions that align with her brand and her values.
“The process provided clarity about who I am and what my brand is,” Lucia said. “It also provided hope that, yes, the pieces of the puzzle really do all fit together. It was such a valuable process to help me move forward as a company.”